Subway loves offering hand-based deals. Next time I go, I think I’ll try to just hold up these three fingers as my payment.
Touch gestures solving the age-old problem of how to clean dirty hands without having to clean the sink immediately after. Delta seems to have created the brand new problem of bringing a frog into a kitchen.
Let’s check out Subway’s Hand It-ad with their campaign for the $5 footlong.
This became an insanely popular campaign, because of the catchy jingle and poppy tune. People were able to easily recite the lyrics while using the same hand gestures in the commercial. It was a genius way to have people spread the deal by word-of-mouth (and hand). People could even do it silently by holding up one hand, then mimicking the sandwich measurement with two hands.
Good Hand It work Subway. Now just stop making your sandwiches shorter than promised.
Noticed this Hand It created by my college’s WILL (Women In Learning and Leadership) in the dining hall. Clever use of the “V” sign to represent the letter V. Simple ads like this show how even drawings of our hands can be attention-grabbing. Hands could also be used in a literal manner to grab another person’s attention, but that’s the kind of advertising that winds up in assault charges.